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Lewis Lazare follows Chicago media and marketing news

Farley's & Sathers goes to Schafer Condon Carter/Chicago

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Just in time for Valentine's Day, sources have confirmed that SchaferCondonCarter/Chicago has picked up a sweet piece of candy business, Round Lake, Mn.-based Farley's & Sathers. An SCC spokeswoman referred inquiries to the client.

The Minnesota company's candy brands include Brach's and Trolli, which may be the two particular brands on which SCC will be asked to focus their marketing expertise.

F & S makes a nice addition to the SCC client roster, which also includes Rotary International, Armour Eckrich, Brunswick and Buffets Inc. SCC touts itself as Chicago's top independent mid-size advertising agency, which puts it in the same league, we suppose, with Cramer-Krasselt.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 10, 2010 10:46 AM.

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