Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Euro RSCG/Chicago's Chris Newman is honored for his creative touch

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Chris Newman_Euro RSCG Chicago.jpgHe's a man on a mission. And that mission -- to dispel the misconception that direct mail pieces are dull -- has landed Euro RSCG/Chicago senior art director Chris Newman on trade publication DM News's new "30 Under 30" list. In citing him for the honor, DM News said Newman excels at translating a corporate message into direct mail creative. While at Euro RSCG, Newman has worked with clients ranging from Sprint to Kraft Foods and Effen vodka, while doing pro bono work for Chicago's Off the Street Club, an after-school program for inner city youth, and Cookies for Comfort, a not-for-profit that helps cancer patients. One of his most successful pieces of creative incorporated peanut butter and jelly in a promotion for Sprint. The Sprint piece reportedly generated a generous 10.5 percent response rate.

2 Comments

I work with Chris and let me just say that there isn't a more deserving guy.

Chris is a dedicated and talented professional who consistently produces outstanding work. It's so nice to see him get some recognition!

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 23, 2010 2:45 PM.

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