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ESW Partners/Chicago adds Blue Chip casino account

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Following a review, ESW Partners/Chicago has been named agency of record for Blue Chip Casino, Hotel & Spa in Michigan City, Ind. ESW will be assisting Blue Chip with all branding work. The Blue Chip win is part of ESW's effort to establish a major foothold in the casino branding business.

"Blue Chip is much more than a casino," said Jim Signorelli, the CEO at ESW. "It's a resort destination serving the Midwest with a service ethic next to none," added Signorelli.
The Blue Chip win comes as ESW Partners caps off its 10th year, with double-digit increases in revenue and profits reported. ESW was recently named to the Inc. 5000 list of fastest-growing independent companies in the United States.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 18, 2010 10:30 AM.

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