Following a review, ESW Partners/Chicago has been named agency of record for Blue Chip Casino, Hotel & Spa in Michigan City, Ind. ESW will be assisting Blue Chip with all branding work. The Blue Chip win is part of ESW's effort to establish a major foothold in the casino branding business.
"Blue Chip is much more than a casino," said Jim Signorelli, the CEO at ESW. "It's a resort destination serving the Midwest with a service ethic next to none," added Signorelli.
The Blue Chip win comes as ESW Partners caps off its 10th year, with double-digit increases in revenue and profits reported. ESW was recently named to the Inc. 5000 list of fastest-growing independent companies in the United States.