DraftFCB/Chicago has been named customer relationship management agency of record for Volkswagen of America. DraftFCB will work with Interpublic Group sibling agency Deutsch/Los Angeles to help Volkswagen achieve its growth goals in the United States. Deutsch has been the general market agency of record for Volkswagen in the United States since October, 2009. DraftFCB won the CRM business following an extensive review and will replace duties previously handled by Crispin Porter + Bogusky and Euro RSCG Worldwide, effective immediately.
Tim Ellis, Volkswagen vice-president of marketing, said DraftFCB "demonstrated not only their ability to deliver solid strategic and data driven thinking, but also strong creative ideas, like the ones consumers have come to expect from Volkswagen."