Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

DraftFCB/Chicago picks up Dow Solar Solutions

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The Dow Chemical Co. has named DraftFCB/Chicago agency of record for Dow Solar Solutions. DraftFCB has handled the Dow corporate account for nearly four years, but this new assignment is the first for one of Dow's business units. Dow Solar Solutions will bring to market an innovative solar shingle that can be integrated into rooftops with standard asphalt shingle materials. The new product is expected to be available on a limited basis by mid-2010. "Dow's goal is to make solar power as common as indoor plumbing or electricity, and we're thrilled to be their partners in helping to build a culture of environmental sustainability," said DraftFCB North American president Mark Modesto.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 11, 2010 12:32 PM.

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