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Chicago White Sox unveil first TV spot of the season

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statue_face.0001.jpgThings will be very black and white in the new Chicago White Sox advertising campaign for the 2010 season from Energy BBDO. The campaign theme line is "White Sox Baseball. It's Black and White." The first TV spot of the year, "Prepare," debuts Friday. It features some stark black and white imagery of U.S. Cellular Field well photographed by Russell Harper of Dictionary Films. The voiceover announcer in the spot talks about what various members of the White Sox organization are doing as they await the start of spring training and the season itself. A. J. Pierzynski is doing squats in Florida, while Mark Buehrle is studying tape in Missouri and Ozzie Guillen is in Venezuela on a conference call with Kenny Williams. The spot ends with an image of the 2005 World Championship flag flapping in the wind -- a reminder of the White Sox remarkable accomplishments that year. "In part, we wanted this spot to remind viewers that hope springs eternal," said Energy BBDO Chief Creative Officer Dan Fietsam. Especially in the spring for baseball fans.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 11, 2010 3:39 PM.

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