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Chicago Blackhawks pay tribute to their Olympic players in new TV spot

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This just in. Now that America's hockey team has advanced to the Olympic gold medal game on Sunday, the Chicago Blackhawks have unveiled a new 30-second TV spot (developed in-house) that they intend to run during the gold medal game telecast. It's a simple spot (always best!) that is a montage of images of all the Blackhawks players who are part of the Olympic hockey competition. At the end of the spot a few lines of copy appear on the screen: "Our players. Big stage. We're proud." The understated, yet melodic musical underscoring adds some emotional heft to the simple cavalcade of images.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 26, 2010 5:13 PM.

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