Remember the Burma Shave sequential sign advertising? The Illinois State Bar Association and its ad agency & Wojdyla/Chicago drew their inspiration for a new outdoor campaign from the wonderfully-entertaining Burma Shave executions were a mainstay during America's Great Depression. Given the economic hard times we've endured recently, it's understandable why David Wojdyla and his creative team might have turned to the Burma Shave advertising concept for inspiration.
The new ISBA billboard executions encourage consumers always to be aware of whether attorneys actually belong to the Illinois State Bar Association and to hire only member attorneys. The sequential billboards are going up along Interstate 55 and in Chicago's Ogilvie Transportation Center, where they appear as side-by-side backlit displays.