If it seems a little quiet around the offices of Euro RSCG/Chicago this week, there's a reason. Senior staff and the agency's top PR executives have decamped for a regional leadership meeting in a sleepy little burg called Miami. Yes, that would be the Miami in Florida. Top Euro RSCG spokesman Eric Edge said that in deference to the difficult economic times in general-- and in the ad agency business in particular -- Euro RSCG opted to do regional executive get-togethers this year, rather than one large confab for the entire Euro RSCG global network. It's all about being economical and efficient, you see.
And lest anyone think that the sun and surf are beckoning those lucky Euro RSCG execs who have escaped gloomy Chicago for Miami, Edge assured us it's all business at this Florida retreat. "We go into a meeting room at 8 a.m. and get out at 6 p.m., when we have dinner and get ready for the next day," said Edge. Still, we can't help but think that such a grueling routine is just a little easier to stomach in Miami than it would be in, say, Grand Rapids, Mich.