Chicago Sun-Times
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Clear Channel's WGRB-AM to unveil updated gospel sound

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Starting Thursday morning, Clear Channel Radio Chicago's WGRB-AM (1390) is introducing a more contemporary gospel sound that will emphasize what Clear Channel Radio Chicago's director of urban programming Derrick Brown calls the "new, hotter gospel artists." They include performers such as Kirk Franklin, Donnie McClurkin and Yolanda Adams. WGRB has been a gospel-formatted station for the past 10 years.

WGRB also is introducing a new tag line -- "Music of Power and Praise" -- that acknowledges and underscores the shift in focus in the station's sound. Brown said that the old gospel format was about 50 percent classic gospel music and 50 percent contemporary. "The new sound will be 80 or 90 percent contemporary," said Brown. WGRB's on-air talent line-up will not change with the introduction of the new gospel mix, with "The John Hannah Morning Show" remaining in morning drive and "The Joy Ride Home" with Sonya Blakey in afternoon drive.

Brown also said the updated gospel music format should help the station pull in more listeners. In the most recent December Arbitron radio ratings book, WGRB was tied for 33rd place in the rankings overall among adults 25 to 54.

1 Comment

I'm sorry to hear WGRB is changing the format to 80/90% contemporary. I love the gospel classics and many times these classics touch the spirit more so than some of the contemporary artists.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 27, 2010 4:25 PM.

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