Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Cathy Carl to take over for Amy Cheronis at DDB

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It's official. Now that Amy Cheronis has left her position as chief PR spokeswoman for DDB's United States operations, Cathy Carl will take over those responsibilities. In recent years, Carl said she has reported to -- and worked with -- Cheronis to orchestrate the agency's public relations efforts domestically. Carl is based out of DDB's Seattle office, where clients include Microsoft. But Carl said she will be traveling more as she takes on a more active role orchestrating DDB's public relations through the United States. She plans to be in Chicago next week to begin to develop her game plan here. Two staffers who had worked with Cheronis on public relations in the Chicago shop will carry on in their jobs for now, Carl said. Carl declined comment on how her approach would differ from that of Cheronis, who seemed to be trying to maintain a low profile for DDB's Chicago office. "I don't feel comfortable talking about that now," she said.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on January 8, 2010 4:32 PM.

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