Sources say the deal is signed, sealed and all but delivered. As we posted earlier this week, Leo Burnett/Chicago has been looking for a new PR chief, and we hear the shop has found one: Amy Cheronis. Those who know the Chicago advertising scene know Cheronis has for some time been the chief press representative for DDB/Chicago and -- more recently -- the entire American DDB network. She is one of the few remaining survivors from the Bob Scarpelli era at DDB/Chicago, which pretty much represented the shop's last gasp as a major creative force in Chicago.
Perhaps that sad turn in DDB's fortunes in recent years explains, in large part, why Cheronis has apparently decided to abandon what looks to have become a steadily sinking DDB ship, especially since the suicide of chief creative officer Paul Tilley nearly two years ago. More money, no doubt, was another incentive. New Burnett Chief Creative Officer Susan Credle had a major hand, we're told, in selecting Burnett's new PR chief. If indeed Burnett decides to go with Cheronis, it will have gotten a strong-headed PR chieftain who, from our vantage point, always seems happiest and most accessible when journalists see things her way. And considerably less so on both counts, if scribes happen to have a different perspective.
Should Cheronis wind up at Burnett, which in recent years has suffered from some of the same problems that have brought down DDB/Chicago, it will be interesting to watch what PR strategy she adopts going forward.