Smooth jazz WLFM-FM (87.7), which has begun ramping up its profile in the Chicago radio marketplace, has announced a partnership with www.NBCChicago.com to provide local news and political news and candidate information online at the radio station's Web site, www.877chicagosmoothjazz.com. WLFM General Manager Pat Kelley said of the new arrangement: "More than ever, we feel as though the well-educated, diverse adult listeners of 87.7 FM will be very involved in the political process this year. I'm excited to team up with the resources at NBCChicago.com to provide up-to-date information during this important political time."
WLFM recently hired veteran smooth jazz host Rick O'Dell as its first program director and mid-day radio host. O'Dell hopes to begin his new radio show next month after the station completes its new studios.
Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.
Lewis
I am in shock over the performance of WGN radio as was just reported in you piece this week. What I am unclear on is how has this slide taken place.
From First to Last maybe the biggest drop in radio programming in a major market history.
Is this a story unto itself?
How is WGN masking this slide to the market?
Rick