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Harpo Productions sort of announces new Nate Berkus show

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Talk about strange and unprofessional ways to announce a new show. Rather than an official press release actually confirming the launch of "The Nate Berkus Show," Chicago-based Harpo Productions opted to let some brief comments to the New York Times from newly-anointed Harpo co-president Erik Logan serve as that announcement. Berkus is an interior decorator seen frequently on "The Oprah Winfrey Show."

The New York Times piece about the proposed show, meanwhile, was couched in all sorts of "ifs" and "possibles," which hardly made it seem certain the Berkus show would ever actually happen. A Harpo spokesperson said the production company did not plan on issuing an official announcement about the Berkus show.

Right now, it's all about testing the waters to see if television stations are even interested in a show headlining Berkus, which could start as early as next September. Like most of the stars attached to other syndicated TV shows that Harpo has had a hand in launching, Berkus's "star" power (Logan's descriptive, not ours) is pretty much due to Oprah Winfrey's incessant fawning over the interior decorator and her devotion to introducing him to her adoring fans. Such an approach certainly worked for Dr. Phil and Dr. Oz. We'll see if it does, as well, for Berkus.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on December 16, 2009 3:07 PM.

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