On Thursday at 11:30 a.m., Euro RSCG/Chicago will commandeer one of the capacious Hyatt Regency Chicago ballrooms to host the annual Off the Street Club luncheon. It has become a tradition at these fetes for the host agency to present a video that showcases the work of of Chicago's tireless Off the Street Club, headed by Ralph Campagna, and encourages attendees to give as generously as possible to a most worthy cause. Euro RSCG Executive Creative Director Blake Ebel oversaw the five-minute video that the agency will present this year.
Though it was designed to end on an uplifting note, the video begins with some grim details about the neighborhood in which the Off Street Club seeks to do so much good. Needless to say, the city's Garfield Park area is beset by violence and death on an almost daily basis, but the Off the Street Club goes on, nonetheless, trying to help young people chart a course toward a better future than their surroundings would seem to offer them.
At the end of the Euro RSCG video, we're told, some of the young people who participate in the Off the Street Club respond to that perennial question posed to so many kids: what do you want to be when you grow up? Their answers make it clear these young people have aspirations worth every bit of support the Chicago ad community can muster during these very difficult times for the industry.