DraftFCB/Chicago has added Ken Muench as senior vice-president of multi-cultural planning. In partnership with Simon El Hage, senior vice-president, and group management director of the agency's multi-cultural practice, and Eduardo Dehese-Conde, senior vice-president and group creative director, Muench will lead multi-cultural efforts from a planning standpoint.

Muench brings with him to DraftFCB over 13 years of working at Hispanic-based agencies including Casanova Pendrill and, most recently, Grupo Gallegos. As director of planning and research at Grupo, Muench was responsible for managing the planning function and was integral in deciding the agency's future business opportunities and strategic direction.