Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

WLIT-FM to switch to all holiday music format at midnight Friday


Clear Channel Radio Chicago's WLIT-FM (93.9) will flip the switch at midnight Friday, and start broadcasting holiday music 24/7. The annual changeover has become a big event each year for the station, and one that has provided a huge -- albeit temporary -- boost for the station in the Arbitron ratings book. WLIT typically reverts to its regular adult contemporary programming soon after Christmas. In the October Arbitron book, WLIT was tied for 11th place overall in the key 25 to 54 year old demo, down a notch from it's 10th place ranking in the September book, even though the station's overall share increased slightly in October.


It's about time

FINNALY I"VE been waitin since november 1. THE lite finally listened to all of our comments!

Can u play Where are you Christmas by Faith Hill

Seems a little early to be switching music to christmas Theme.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 13, 2009 1:20 PM.

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