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Wirestone/Chicago wins A.C. Moore Arts & Crafts digital account

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A.C. Moore Arts & Crafts Inc., a specialty retailer headquartered in Berlin, N.J., has tapped Wirestone/Chicago as their digital agency of record. This is a new relationship with no prior agency, and billings were not disclosed. Wirestone's first efforts for A.C. Moore will break later this month and will include the launch of the company's first social media platform called "The Common Thread." The agency also will be working on connecting with crafters through the digital channels by providing ideas and inspiration, A.C. Moore deals, exclusive product information and project ideas generated both from the company and the crafting community.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 4, 2009 11:48 AM.

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