Tom Dick & Harry/Chicago has been named social media agency of record for Canyon Ranch, the Tucson, Ariz.-based operator of wellness resorts, hotels, condominiums and spas. "Our relationship with Canyon Ranch has grown organically over the past couple of years, and we are thrilled to be leading this important new initiative," said Stephen Para, digital director at TD&H.
The agency will lead an effort that will include social media strategy and implementation. "More and more of our client relationships are evolving to recognize the growing importance of social media," said Greg Reifel, TD&H co-managing partner, "and our focus there has increased dramatically in just the past year." After a two-month-long, multiple-agency preliminary competition, TD&H bested San Francisco's Loomis Group in the finals.