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Hoffman York lands museum account

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The Museum of Science and Industry in Chicago has named Hoffman York/Chicago as its advertising agency of record. Hoffman York will develop and execute marketing plans that generate awareness for the museum's exhibits and extensive educational programs. The agency will be responsible for creative, strategic planning, media and research related to the Museum's advertising campaigns. "We expect to leverage Hoffman York's strategic and creative expertise to further connect the Museum of Science and Industry brand with our many loyal fans, as well as to help us develop new ones," said Rob Gallas, the museum's chief marketing officer. Hoffman York has developed marketing materials for "You! The Experience," a permanent exhibition celebrating the connections between body, mind and spirit.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 11, 2009 11:45 AM.

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