Euro RSCG/Chicago lands Learning Curve Brands

Learning Curve Brands, a wholly-owned subsidiary of RC2 Corp., has retained Euro RSCG/Chicago as agency of record for its mom, infant and toddler business, following a review. Euro RSCG's first effort will be development of an integrated ad campaign for the company's The First Years brand, which will introduce a line of infant nursing, sleep and care products in 2010. "We're delighted to be working with a brand that plays a critical role in the lives of families across the country," said Jamie King, president of Euro RSCG/Chicago, adding "we look forward to helping this brand realize its full emotional and economic value."