Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Euro RSCG/Chicago lands Learning Curve Brands

| No Comments

Learning Curve Brands, a wholly-owned subsidiary of RC2 Corp., has retained Euro RSCG/Chicago as agency of record for its mom, infant and toddler business, following a review. Euro RSCG's first effort will be development of an integrated ad campaign for the company's The First Years brand, which will introduce a line of infant nursing, sleep and care products in 2010. "We're delighted to be working with a brand that plays a critical role in the lives of families across the country," said Jamie King, president of Euro RSCG/Chicago, adding "we look forward to helping this brand realize its full emotional and economic value."

Leave a comment

Categories

Pages

About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on November 2, 2009 4:31 PM.

Tom Hudson from "First Business" headed to "Nightly Business Report" was the previous entry in this blog.

Chicago Blackhawks ratings continue growth on Comcast SportsNet is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.