Some ad agencies merely pop open a few bottles of bubbly to celebrate their 10th anniversary. ESW Partners/Chicago was considerably more ambitious. Late last month, to celebrate their 10th year in business, the folks at ESW debuted part one of a two-part video documentary called "10 Years Ahead."
ESW rounded up no fewer than 25 "opinion leaders" (yes, we were one of them) to record their thoughts about the future of the advertising industry. We have seen part one and enjoyed hearing what a really diverse cross-section of people in the business had to say on the topic. Part two of the ESW video project will, we are told, be posted soon at www.10yearsahead.com. For part two, viewers will be asked to join in the conversation with their thoughts about the advertising business10 years down the road.
Jim Signorelli, needless to say, is happy his agency has survived to see its 10th anniversary. "Ten years ago we were three people whose assets were a desktop computer and a dream," said Signorelli, adding "it's surreal to think that today we are on the Inc. magazine list of the 500 fastest-growing independent companies in the United States."