Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

DraftFCB/Chicago lands Del Monte promotions work

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DraftFCB/Chicago has been named consumer promotions and shopper marketing agency of record for Del Monte Foods' entire portfolio of pet products brands, including Meow Mix, Kibbles 'n Bits, 9 Lives, Milk-Bone and Pup-Peroni. In addition, Catapult Action Biased Marketing will be the consumer promotions and shopper marketing agency of record Del Monte Foods' entire portfolio of consumer products brands, including Del Monte College Inn, Contadina and S&W. "These new agencies will serve as strategic thought partners -- working with Del Monte Foods brand teams to develop and execute programs that resonate with consumers and customers," said Bill Pearce, senior vice-president and chief marketing officer for Del Monte Foods.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 3, 2009 10:01 AM.

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