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Crown Imports taps Horizon for media planning and buying

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Crown Beer Portfolio.JPGChicago-based Crown Imports has awarded Horizon Media all media planning and buying for the company's entire portfolio of beer brands, including Corona Extra and Modelo Especial. The business, which exclude out-of-home media, will be managed out of Horizon's Los Angeles office. "We look forward to leveraging Horizon's impressive media planning and buying experience to maximize the delivery of our brand messages to our targeted consumers across a wide variety of platforms," said Jim Sabia, executive vice-president of marketing for Crown Imports. Horizon will begin working with Crown this month to plan and execute media buying efforts for the 2010 calendar year.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on November 23, 2009 1:06 PM.

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