Footwear maker Crocs Inc. has named Cramer-Krasselt/Chicago its global agency of record. This marks the first time that the company has consolidated all of its advertising, media, digital and public relations with a single, integrated agency. C-K won the consolidated assignment following an three-month review process. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying and public relations, with global support through the agency's ICOM network.
"Our goal is to help Crocs further differentiate itself and expand the 'Crocs community' by sharing the unique story and substance behind the brand," said Karen Seamen, general manager of C-K/Chicago. "C-K presented a global brand platform and creative executions that, when combined, provide a compelling brand story sure to reach the millions of Crocs fans worldwide, while introducing new people to our unique and innovative footwear," added Ken Chaplin, vice-president of marketing at Crocs.
C-K's first work for the client is expected to launch in spring of 2010.