Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Chicago/Midwest Emmys for Walter E. Smithe Co. and Lou Beres & Associates

| No Comments

Smithe Babies 3.jpgGood news for some in the ad world at the Chicago/Midwest Emmy Awards ceremony last Saturday at the Park West. Lou Beres & Associates/Chicago won a Emmy Award in the public service campaign category for its "Click It or Ticket" campaign for the Illinois Department of Transportation's traffic safety division. The campaign was designed to break through to an audience of offenders (primarily young adults) and remind them that cops are there watching, even at night. "The idea was to portray cops and enforcement in a friendly manner that underscores their dedication to a motorist's safety," explained Lou Beres & Associates Chief Creative Officer Andy Madorsky.

And the Walter E. Smithe furniture company and its marketing titan Tim Smithe picked up the Chicago/Midwest Emmy for best TV commercial for a spot that had all three Smithe brothers sitting in baby high chairs. The winning commercial is but one in a long line of outrageously creative spots produced by the Smithe company. In his acceptance speech, Tim Smithe thanked commercial director Bill O'Neil for "making TV magic." Smithe also quoted the character Donald Draper from the "Mad Men" TV series in pointing out that "advertising is distilling a company's communication down to its essence."

Leave a comment



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on November 10, 2009 2:15 PM.

ESW Partners/Chicago debuts 10th anniversary video was the previous entry in this blog.

"ChicagoNow Radio" to debut on WGN-AM is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.