RPM Advertising/Chicago lands Hollywood Casinos branding assignment

Penn National Gaming, parent of the Hollywood Casinos chain, has tapped RPM Advertising/Chicago, to develop and execute a brand identity for Hollywood Casinos, beginning in January, 2010. The assignment will incorporate research, brand development, media planning and buying, creative, and direct marketing. The 15-year-old RPM shop has developed an expertise in casino advertising, and that was clearly a factor in Penn National's decision to go with the shop. Penn National is one of the top five gaming companies in the world. The company owns and operates seven Hollywood Casinos, including a facility in Aurora, IL.