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Leo Burnett continues to search for PR chiefs

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Looks like the delightful Steve Peckham will be around a while longer to field inquiries from the media at Leo Burnett/Chicago. We were told back in May that Burnett hoped to have in a place by mid-June a new chief spokesperson to replace the less-than-competent chief press rep who was axed back in January. Peckham was brought in from Edelman to handle PR chores on an interim basis.

But now, according to the delightful Peckham, it can be revealed that the search for a new spokesperson was, in fact, put on the back burner while Burnett executives focused on finding a new chief creative officer. As we now know, that search ended with the announcement last month that Susan Credle, late of BBDO/New York, would be the agency's new chief creative officer. Credle began her new job this week.

So with Credle's input, Burnett is restarting its search for that chief spokesperson, we're told. No indication, as yet, about just how much longer the search will take. But whenever that new PR person does arrive, he or she will soon thereafter help in the search for a second PR person to replace Abby Lovett, the agency's former spokeswoman for global affairs who left recently to take a job with Weber Shandwick.

Let's hope, after this whole, terribly protracted process is over, that Burnett winds up with two public relations professionals that know what they're doing. They could be a big help in getting Burnett back on track, now that Susan Credle is here to work on improving the shop's creative.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on October 8, 2009 4:17 PM.

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