Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Film about Joe Sedelmaier gets Chicago screening

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A genius indeed. Fans of great advertising will have a chance on Oct. 23 to bask in the glow of one of the greatest who ever worked in the biz: commercial director Joe Sedelmaier. Marsie Wallach will screen her film about Sedelmaier, called "Point of View," along with three other shorts films by Sedelmaier, at the Gene Siskel Film Center on Oct. 23 at 8:15 p.m. Sedelmaier and Wallach will do a Q & A immediately following the screening. Tickets are available via Ticketmaster or at the Siskel Film Center.

As Wallach puts it: "Sedelmaier's work was iconic, dynamic and instantly recognizable." Indeed some 20 years later, the line "Where's the beef?" is still one of the most memorable lines in all of advertising. In work for Wendy's, Alaska Airlines, Federal Express and other clients, Sedelmaier was known for casting off-beat non-actors in off-the-wall spots. And the work, years later, continues to impress.

1 Comment

"Point of View" offers a rare look - a backstage pass to the Sedelmaier set and a glimpse at the creative process of "The Master"! His spots inspired me and Marsie's film is a gift to all those who aspire to make good spots that resonate! An special thank you to Joe for all he's taught me!

Rees Candee
Scottsdale, AZ

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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