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Euro RSCG/Chicago unveils new Pivot campaign

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ad1.jpgMaybe it's time for Euro RSCG/Chicago to embrace its truest self. For it seems to us the agency has done most of its best work in recent years for boutique-type clients with small budgets and a limitless hunger for creative advertising. The latest such campaign to emerge from Euro is the "Make A Fashion Statement" campaign for Pivot, a Chicago-based online boutique that aims to sell fashionable and eco-conscious clothing and accessories. The ad campaign formally debuts on Wednesday at a Pivot fashion event at 1101 W. Fulton in Chicago, where Pivot owner Jessa Brinkmeyer will present a trunk show of fashion by Chicago designer Lara Miller.

Euro's new campaign for Pivot manages to be colorful, stylish and message-driven all at once. We especially like the execution that embeds the pressing question "do the clothes you wear wear out the world?" inside a silhouette of a fashionably-dressed woman. Another execution reminds viewers of the possibilities of eco-conscious fashion with copy that says "be green in any color you like." Again the message is framed in the lines of model's silhouette drawn in a bold, purplish color. Nice.

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On behalf of Pivot and Euro, thank you for the words. The "coming out" party for the campaign is tomorrow if you or any of your readers care to come!
Details: http://godsofadvertising.wordpress.com/2009/10/07/pivot-and-euro-rscg-celebrate-eco-smart-fashion-with-new-campaign-and-a-party/

Except for the fact that the style is 100% lifted from Ruben Toledo. I can't find the exact specimen anywhere online but I surely remember it. Although Ruben would NEVER put that hat on one of his ladies.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on October 6, 2009 2:44 PM.

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