Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Euro RSCG/Chicago unveils new Pivot campaign


ad1.jpgMaybe it's time for Euro RSCG/Chicago to embrace its truest self. For it seems to us the agency has done most of its best work in recent years for boutique-type clients with small budgets and a limitless hunger for creative advertising. The latest such campaign to emerge from Euro is the "Make A Fashion Statement" campaign for Pivot, a Chicago-based online boutique that aims to sell fashionable and eco-conscious clothing and accessories. The ad campaign formally debuts on Wednesday at a Pivot fashion event at 1101 W. Fulton in Chicago, where Pivot owner Jessa Brinkmeyer will present a trunk show of fashion by Chicago designer Lara Miller.

Euro's new campaign for Pivot manages to be colorful, stylish and message-driven all at once. We especially like the execution that embeds the pressing question "do the clothes you wear wear out the world?" inside a silhouette of a fashionably-dressed woman. Another execution reminds viewers of the possibilities of eco-conscious fashion with copy that says "be green in any color you like." Again the message is framed in the lines of model's silhouette drawn in a bold, purplish color. Nice.


On behalf of Pivot and Euro, thank you for the words. The "coming out" party for the campaign is tomorrow if you or any of your readers care to come!

Except for the fact that the style is 100% lifted from Ruben Toledo. I can't find the exact specimen anywhere online but I surely remember it. Although Ruben would NEVER put that hat on one of his ladies.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on October 6, 2009 2:44 PM.

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