Maybe it's time for Euro RSCG/Chicago to embrace its truest self. For it seems to us the agency has done most of its best work in recent years for boutique-type clients with small budgets and a limitless hunger for creative advertising. The latest such campaign to emerge from Euro is the "Make A Fashion Statement" campaign for Pivot, a Chicago-based online boutique that aims to sell fashionable and eco-conscious clothing and accessories. The ad campaign formally debuts on Wednesday at a Pivot fashion event at 1101 W. Fulton in Chicago, where Pivot owner Jessa Brinkmeyer will present a trunk show of fashion by Chicago designer Lara Miller.
Euro's new campaign for Pivot manages to be colorful, stylish and message-driven all at once. We especially like the execution that embeds the pressing question "do the clothes you wear wear out the world?" inside a silhouette of a fashionably-dressed woman. Another execution reminds viewers of the possibilities of eco-conscious fashion with copy that says "be green in any color you like." Again the message is framed in the lines of model's silhouette drawn in a bold, purplish color. Nice.