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DraftFCB acquires Swedish outpost

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DraftFCB has acquired its former affiliate in Sweden -- DraftFCB Sweden. The newly-acquired agency will serve as a Nordic hub, by covering Denmark, Finland, Norway and Sweden. CEO Peter Hawi and Creative Director Anders Dalenius will run the Swedish shop. "It is very important for us to have an agency carrying our name so that we can tap our local talent and expertise in the region and connect them with our global clients," said Laurence Boschetto, DraftFCB's CEO and president. DraftFCB Sweden currently has a staff of 20.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on October 9, 2009 3:42 PM.

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