Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Chicago Blackhawks score big (again) on Comcast SportsNet

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The popularity of the resurgent Chicago Blackhawks' live game telecasts continues to increase. Comcast SportsNet Chicago delivered its highest Blackhawks regular season ratings ever Wednesday night with a 2.70 rating for its live coverage of the hockey team's home ice battle against the Edmonton Oilers. The telecast of the game attracted more than 94,000 viewers and scored a 3.3 peak rating during the 8 p.m. quarter hour, per Nielsen overnight data.

As further testament to the TV viewers' growing interest in Blackhawks games, Comcast SportsNet was the highest-rated channel in the Chicago market Wednesday among men 18 to 49 and men 25 to 54 for the entire duration of the game. So far this season, Blackhawks telecasts on Comcast are averaging a 1.5 rating, a whopping 63 percent increase over last season's average through five game telecasts.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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