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Lewis Lazare follows Chicago media and marketing news

Turano Baking heads to Jacobs Agency/Chicago

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Veteran ad man Bernie DiMeo of DiMeo & Co./Chicago doesn't like to lose a piece of business. But that is what has happened. Turano Baking Co. has parted ways with DiMeo, ending a nine-year relationship.

After an agency review in which DiMeo participated, Turano has selected the Jacobs Agency/Chicago as its new agency of record. Jourdan Huys an assistant account executive at Jacobs, said Turano's new agency will develop a comprehensive marketing campaign for the local baking company over the next several months. The new campaign will help build brand awareness among Chicago area consumers, as well as interested trade audiences. DiMeo told us he hated to lose the business, but a change in top management at the baking concern apparently prompted the agency review and the subsequent selection of Jacobs.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 23, 2009 3:47 PM.

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