Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Turano Baking heads to Jacobs Agency/Chicago

| No Comments

Veteran ad man Bernie DiMeo of DiMeo & Co./Chicago doesn't like to lose a piece of business. But that is what has happened. Turano Baking Co. has parted ways with DiMeo, ending a nine-year relationship.

After an agency review in which DiMeo participated, Turano has selected the Jacobs Agency/Chicago as its new agency of record. Jourdan Huys an assistant account executive at Jacobs, said Turano's new agency will develop a comprehensive marketing campaign for the local baking company over the next several months. The new campaign will help build brand awareness among Chicago area consumers, as well as interested trade audiences. DiMeo told us he hated to lose the business, but a change in top management at the baking concern apparently prompted the agency review and the subsequent selection of Jacobs.

Leave a comment



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on September 23, 2009 3:47 PM.

LG Electronics inks NCAA sponsorship deal was the previous entry in this blog.

Steve Simoncic named top creative at Jacobson Rost is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.