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Mike LeBaron exits WCFS-FM

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Mike LeBaron has been relieved of his duties as adult contemporary WCFS-FM (105.9) morning drive host, effective immediately, according to Bill Gamble, the station's program director. LeBaron had been in the job since 2007. While Gamble looks for LeBaron's replacement, midday host Rick Hall will take over LeBaron's former post as morning drive host. Gamble said he expects one of his yet-to-be-determined weekend talents to fill in for Hall middays starting Monday.

LeBaron's departure comes some two-and-a-half months after Gamble arrived as WCFS's new program director. Gamble also serves in the same capacity at country WUSN-FM (99.5), and both stations are part of the CBS Radio Chicago portfolio. Gamble declined comment on the reasons for LeBaron's departure, nor would he say what type of new talent he might be looking for to replace LeBaron. In the most recent August Arbitron ratings book, WCFS was in a tie for 19th place in the 25-to-54-year old demo in morning drive, and the station was in 21st place overall Monday through Sunday.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 25, 2009 4:11 PM.

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