Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

LG Electronics inks NCAA sponsorship deal

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LG Electronics has signed on to become an official NCAA corporate partner. Per the terms of this multi-year partnership, LG Electronics will have exclusive category marketing and promotional rights related to all 88 NCAA championship events across 23 different sports, including basketball and football. Together with the NCAA and CBS Sports, all LG Electronics consumer product divisions will leverage this relationship through integrated marketing programs planned and executed by lead agency 361 Degree Experiential/Chicago. These programs will include promotional activities, retailer tie-ins and print, broadcast and online advertising. The new partnership provides LG Electronics with the opportunity to speak to about 1,000 member schools, more than 400,000 NCAA student athletes annually and more than 100 million fans and alumni.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 23, 2009 10:14 AM.

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