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Leo Burnett's George Katsareles' memory honored with symbolic doors in Detroit

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_Y0V2794__scaled_640.JPGTimes are tough in Detroit, Mich., but before his sudden death from a heart attack several months ago, George Katsareles, an executive creative director in Leo Burnett's Detroit outpost, was doing his part to make things better by developing an ad campaign titled "I'm In" to help stop the steady decline in enrollment in Motor City's public schools. To honor Katsareles' memory, the final component of that campaign recently was realized in Detroit's Hart Plaza, where 172 blue doors have been placed -- one for each of the city's public schools. Jeff Cruz, another Burnett creative, helped see Katsareles' campaign through to its finish. In addition to the placement of the doors in the plaza, Katsareles' pro bono campaign included radio spots, a jingle and bus wraps.

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Thanks for recognizing George's efforts. There wasn't a better guy than one Mr. George Katsarelas. Also, kudos are in order to the rest of the team for bringing his vision to life: Jenn Kerasiotis, Mike Davis, Don Peasley, Jessica Harold and Matt Wehrman.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 1, 2009 3:14 PM.

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