Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Euro RSCG/Chicago launches new Off the Street Club Web site

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Euro RSCG/Chicago has just unveiled a new Web site for Chicago's oldest boys and girls club -- the Off the Street Club. The site, www.offthestreetclub.org, invites visitors, via a click of their computer cursors, to literally take a kid off the street by dragging animated children off the street and into the Club for a $10 donation. Whenever someone contributes $10, a real-time video plays with footage of actual children at the club holding up "thank you" signs.

Euro RSCG is sponsoring the annual Off the Street Club fundraising luncheon this December. The new Web site is part of the agency's ongoing campaign on behalf of the Off the Street Club -- a campaign with the theme line "Off the Street and On To So Much More."

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 11, 2009 1:14 PM.

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