A month ago we wrote about Brett Favre's secret trip to Chicago to film a new commercial for beleaguered retailing behemoth Sears. The indecisive (and boy has he ever proved the truth of that descriptive) Favre was called into action to tout the debut of Sears blue electronics crew, a new team of blue-shirted sales clerks being introduced to help work with customers looking to make a purchase in the electronics department. At the time of our previous writing, we wondered if Favre would prove to be a great addition to the commercial, especially in terms of helping up the spot's humor factor.
Well, the commercial from Young & Rubicam/Chicago is finished now, and we have seen it. And we can say with complete certainty one thing about it -- it's not gut-bustingly funny. Not at all. The commercial's director obviously decided to keep Favre on a very tight leash. The new Minnesota Vikings quarterback mostly stares at something off-camera and issues very brief responses to his comic foil -- the blue-shirted clerk who plays his part very down the middle. Yes, we do get the message that Farve can be indecisive, but it isn't delivered with any comedic flair. We just get a grim-faced Favre going through his carefully-scripted paces. Perhaps if the quarterback had been given a bit more leeway to improvise, the results would have been far funnier.