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Ad man Kevin Lynch revealed as ChicagoansforRio Web site creator

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The secret is out. Longtime Chicago advertising creative Kevin Lynch is the brain behind, the Chicago Olympic bid naysayer Web site that has been the subject of numerous media reports in recent days.

Since June, Lynch has been the top creative at Proximity, the digital advertising arm of Energy BBDO/Chicago, whose clients include Wm. Wrigley Jr. Co and the Illinois Lottery. Prior to joining Proximity, Lynch was for many years a top creative at Hadrian's Wall/Chicago, which was bought out by a Toronto ad agency and rebranded as Zig/Chicago.

Crain's Chicago Business reported Lynch was behind the site after a technical expert traced the Chicagoans for Rio Web registration to Lynch, who also has his own blog at

Today Lynch posted on the blog a Q & A with himself explaining his reasons for creating the anti-Chicago bid site. He offers numerous reasons he thinks the International Olympic Committee should vote for Rio de Janeiro over Chicago. Lynch said he never expected his connection to the Chicagoans for Rio Web site to remain a secret. He said he's been wearing a Chicagoans for Rio T-shirt for several months.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on September 28, 2009 6:15 PM.

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