Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Hoffman York adds green division

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Leveraging its bench strength in marketing sustainable (green) products and processes, Hoffman York has established HY-brid, a new division dedicated to helping clients navigate their way through today's greenscape. Hy-brid intends to help clients understand and explore opportunities that exist in the green marketplace. According to a survey of more than 100 companies by Greenbiz.com, nearly 47 percent said they were increasing their investments in green product development in 2009; less than six percent said they'd be investing less than they did a year ago. To support its new division, Hoffman York is launching a new Web site, www.HY-bridGreen.com as an interactive tool where visitors can find out how green they are. Hoffman York has offices in Chicago and Milwaukee. Clients include Advocate Health Care, Arlington Park Race Track and Wausau Paper.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 27, 2009 2:09 PM.

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