Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

"Got Milk?" taps chef Ingrid Hoffmann

| No Comments

34002721_ingrid_300dpi_copy.jpg"Got Milk?" is still going strong. And why not? There are plenty of famous -- and not so famous -- faces still left out there to wear the iconic milk moustache. The latest celeb to don said milk moustache is chef and author Ingrid Hoffmann. Her debut is being timed to coincide with Hispanic Heritage Month, which annually runs from Sept. 15 to Oct. 15. The ad copy accompanying the Hoffmann execution tries for some Latin flair, but doesn't particularly impress. "Here's an easy recipe for a spicier life: drink milk," reads the copy in part. Hoffman's ad debuts on Aug. 25 in Cooking Light magazine.

Leave a comment

Categories

Pages

About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on August 24, 2009 2:44 PM.

CDW to Ogilvy/Chicago? was the previous entry in this blog.

Memo to Ad Age: McCann is not alone is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.