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Girardin heads to McGarryBowen/Chicago

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sean girardin photo.JPGSean Girardin has joined McGarryBowen/Chicago as group planning director. In this new position, Girardin will be responsible for bringing strategic focus and insights to McGarryBowen's clients, primarily the newest Kraft Foods brands that have joined the Chicago roster. That would include Kraft singles. "Chicago is a critical market for our agency," said John McGarry, the agency CEO, adding "Sean's creative approach to both identifying and presenting insights will be an asset to our clients." Previously, Girardin was a planning director at Leo Burnett's flagship Chicago office, where he managed a cross-agency strategic team for Buick. Girardin also has worked at Element 79/Chicago and Euro RSCG/Chicago. It's not altogether surprising that Girardin hails from Burnett. MB/Chicago's top creatives, Ned Crowley and John Moore, both were previously employed at Burnett.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 12, 2009 11:54 AM.

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