Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

ESW/Chicago debuts new Chicago Wolves ad campaign

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wolves1.jpgCall it a message for our economically-strapped times. The Chicago Wolves are launching this week a new print and outdoor fall ad campaign from ESW/Chicago that plays up the affordable thrill of attending a Wolves hockey game, especially compared to some of the more expensive professional sports options on offer in this city. The campaign does none of the things some sports team-themed campaigns are known for doing, including promising a winning season or highlighting the team's so-called star players. Instead the focus is on relieving boredom among kids and the cheap Wolves ticket prices, which start at $9, according to the outdoor executions. Dave Hamel, a managing partner at ESW, maintains most kids wouldn't know the difference between attending a Chicago Blackhawks game or watching the Wolves play. We're not so sure all sports-oriented kids would be incapable of making such a distinction, but that's not to say kids can't have fun, regardless of which of the teams is on the ice.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 26, 2009 1:06 PM.

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