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DiMeo & Co. set to tee off with TopGolf USA

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Bernie_TopGolf.jpgWe have been waiting for a sign we could believe in that would indicate an economic rebound may be in the works. And we think we got one on Thursday. Yep. Chicago's very own Bernie DiMeo and his DiMeo & Co./Chicago got a new piece of business called TopGolf USA -- the second win in recent months. DiMeo's agency will handle advertising, media and public relations for the United States component of the company, which has TopGolf operations in Wood Dale, Ill.; Dallas, Tex., and Alexandria, Va.

Founded in England in 1997, TopGolf opened its first U.S. location in Virginia in 2005, and added suburban Chicago and Dallas in 2007. TopGolf is an entertainment facility that uses computer microchips embedded in regulation golf balls to create an interactive game designed to appeal to both golfers and non-golfers. DiMeo said his campaign for the company will target younger players who already enjoy bowling, darts and arcade games. "TopGolf is all about competition and fun, along with food and drink," added DiMeo, who, it strikes us, is something of an expert in all the aforementioned areas.

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8/09 chicago pr firm picks up TopGolf

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 13, 2009 2:58 PM.

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