Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Crown Imports taps Upshot/Chicago

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To leverage its beer portfolio, including Corona Extra and Modelo Especial, Chicago-based Crown Imports has hired Upshot/Chicago to develop consumer and retail promotional campaigns. "Our portfolio has enjoyed great brand advertising, and we want to maximize our efforts at retail to fully engage and connect with all beer consumers," said Jim Sabia, executive vice president of marketing for Crown. Upshot will begin working with Crown this year, and their first work will appear at retail in the summer of 2010.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 20, 2009 4:43 PM.

Rebar and Altar Films partner to produce Ronald McDonald House tribute for Glamorama was the previous entry in this blog.

Gertrude Inc./Chicago introduces new Sea-Monkeys campaign is the next entry in this blog.

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