Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

CDW to Ogilvy/Chicago?

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Is Ogilvy/Chicago about to get CDW, the Vernon Hills-based computer parts reseller? Though it seemingly has taken forever to name a winner in the account review that is believed to have been narrowed to Ogilvy and the Martin Agency in Richmond, Va., sources say it now may be just a matter of ironing out the last details of a contract between client and new agency of record. Word is that the CDW business will involve a lot of below-the-line work, which means the account may actually be a good fit with the Ogilvy operation here in Chicago, which is pretty well staffed in that department. And though it's merely circumstantial evidence at best, we've been told Ogilvy/Chicago Chief Creative Officer Joe Sciarrotta has seemed pretty chipper in recent days. We doubt it's the water that's causing the upbeat mood. Maybe it's something called CDW?

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on August 21, 2009 4:19 PM.

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