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Ron Bess named president of Euro RSCG/North America

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Ron Bess.jpgEuro RSCG Worldwide has named Ron Bess president of Euro RSCG North America. Bess was previously chief operating officer of Euro RSCG/North America. Bess will continue to serve as CEO of Euro RSCG/Chicago, where he is based.

Bess's promotion follows last year's rollout of Euro's "digital at the core" strategy and the consolidation of agencies that led to what the network is calling a "future-focused strategy." Bess will work with the region's key CEOs alongside David Jones, Euro RSCG's New York-based global CEO. Ron Berger will continue as Euro RSCG's North American chairman.

As president, Bess will be responsible for the overall profitability and growth of the agencies and nearly 3,000 employees that make up the Euro RSCG network in this region. Bess joined Euro RSCG in 2004 as CEO of the Chicago shop, which he restructured and started to turnaround via the introduction of digital into the agency, as well as a unified management team and single P&L.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 16, 2009 10:30 AM.

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