She's back. After being abruptly dismissed by Tribal DDB several months ago, Liz Ross is back as chief growth officer for Digitas' United States operations. Though she will continue to live and operate out of Chicago, Ross said she will report to and work closely with Digitas executives based on the east coast, including CEO Laura Lang and global Chief Marketing Officer Seth Solomons.
Ross said one of her top priorities will be driving new business to Digitas. But in order to do that, she told us she will have a hand in ensuring the firm's creative is where it needs to be attract and hold on to new business. Ross will serve on Digitas' Global Growth Committee, helmed by Solomons.
When she was ousted from Tribal DDB earlier this year, Ross was the firm's president of U.S. operations and global chief marketing officer.