Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Leo Burnett/Chicago still searching for PR and creative leaders

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A search is ongoing on at least a couple of fronts at Leo Burnett. The agency's flagship Chicago shop is still trying to hire a new top public relations executive to replace the ineffective one that was fired last January. We were told several months ago that a new PR executive was expected to be in place by mid-June, but that target date has come and long gone.

The exceedingly pleasant Steve Peckham, the agency's interim spokesman on loan from global PR firm Edelman, says he has not been given any firm date for when Burnett actually will name a new spokesperson, and he hasn't pressed for one. So for now he is carrying on in that role indefinitely, though he will be out on vacation next week.

The search goes on, as well, for Burnett's new chief creative officer. This is a type of search that has taken a very long time for several local agencies to complete in recent years, perhaps in part because the city's image as an advertising hub has been severely tarnished due to major account defections at several local agencies and agency downsizings. For many years a local behemoth, JWT/Chicago recently shuttered as a full-service agency.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 22, 2009 3:19 PM.

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