Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Cramer-Krasselt's foreign expansion still on the table

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Is Cramer-Krasselt going international soon? Apparently not, according to a spokeswoman for the agency, which has its principal office here in Chicago. But that oft-rumored foreign expansion still will be one of the topics expected to be touched on in an article on Cramer-Krasselt and its leader Peter Krivkovich in next Monday's edition of Crain's Chicago Business. Whatever else may be said about him, Krivkovich undoubtedly is one of the city's most aggressive ad agency executives, though circumstances -- like account defections -- often have prevented him from growing his agency as fast as he might have liked.

Cramer-Krasselt recently suffered a big setback in its Chicago office when Crown Imports took the Corona Light business out of the agency and initially awarded it to Publicis/New York. But that move backfired when it was revealed Publicis was in talks with Anheuser-Busch InBev about working with that competing brewing giant. Aside from the Corona account issues, C-K also is currently searching for a executive creative director in its Chicago office.

No matter the setbacks though, Krivkovich always has seemed to be focused on growth, and apparently, he fully intends to keep foreign expansion on the table as an option.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on July 30, 2009 5:07 PM.

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